Welcome to Foundation Outdoor Group
Your source for the best performance fishing + outdoor sporting goods.
News
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Foundation Outdoor Group Continues Focus on European Expansion
In its continued European expansion efforts, Foundation Outdoor Group, the world’s largest supplier of rod building components, supplies, equipment, and instruction, announced the addition of Rafael “Rafa” Llaneras to the Foundation sales organization. In this new role, Mr. Llaneras will focus on growing sales and distribution in Southern Europe, including Italy, Portugal, and his home country of Spain.
Our Brands
“Welcome to Foundation Outdoor Group, where we believe in the power of nature and the thrill of adventure. We aim to not just provide you with the finest outdoor sporting goods, but also craft your journey with best-in-class fishing rod components, apparel, and custom branding. We don’t just sell products – we design experiences, bringing you closer to the great outdoors. Whether you’re casting a line, setting up camp, or tying the perfect fly, our mission is to fuel your passion and enhance your outdoor pursuits. Your adventure starts here.”
Tom McNamara, CEO